Canon USA in Melville, NY is currently seeking a Product Marketing Specialist (Specialist, Prod Marketing). The Product Marketing Specialist will be responsible for developing and analyzing actionable plans for Canon's business product/service portfolio growth and market introductions. These plans will drive increased revenue and market share, helping dealers and customers differentiate our portfolio and its benefits from competitors. A developing professional, working towards full proficiency in the job role. Receives general instruction from manager on expected work outcomes and exercises good judgment in day-to-day matters.
 
This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).  Note that work schedules and office reporting requirements may change from time to time based on business needs.

Specialist develops and analyzes plans for Canon's product/service portfolio growth and market introductions, aiming to boost revenue and market share. This role involves creating business plans, researching consumer needs through surveys, and maintaining communication with dealers and sales staff. The specialist will monitor competitive activity and recommend promotions to enhance service usage and sales. Collaboration with cross-functional teams is essential for implementing these strategies and aligning with overall business objectives.
 
Key responsibilities may include:
- Market Research and Analysis:
Conduct in-depth market research to identify trends, growth opportunities and areas for improvement
- Strategic Planning:
Create comprehensive business plans outlining short-term and long-term goals and key initiatives
- Collaboration with Cross-Functional Teams:
Work closely with sales, service, planning, and marketing to gather data, align strategies, and ensure plan execution
- Performance Monitoring and Evaluation:
Track key performance indicators (KPIs) to assess plan effectiveness and make necessary adjustments
- Presentation Development:
Prepare presentations to communicate strategic plans and key insights to management and stakeholders
- Industry Trend Analysis:
Stay updated on industry developments and the competitive landscape to inform strategic decision-making

- Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
- Must be detail-oriented and deliver on-time performance to meet key objectives
- Must have at least a moderate level of technical knowledge with an aptitude to understand and communicate technical aspects of our products
- Must be able to clearly articulate product strategies and value propositions to internal sales, dealers, and customers
- Strong project management skills
- Travel may be required
 
The company will not pursue or support visa sponsorship for this position.
 
We are providing the anticipated salary range for this role: $69,300 - $103,770 annually

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.S. patents granted for 38 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

Who We Are

Where Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

-Employee referral bonus
-Employee discounts
-“Dress for Your Day” attire program (casual is welcome, based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you can’t get anywhere else

†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

All applicants must reside in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon.

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