Canon U.S.A. Inc., headquartered in Melville, NY seeks a B2B Digital Commerce Experience Specialist (Specialist, Marketing). The B2B Digital Commerce Experience Specialist is responsible for driving the growth and continuous optimization of the Canon Online Store digital customer experience. This role will lead and support key digital experience initiatives, coordinate cross-functional projects, and leverage analytics and customer insights to deliver an engaging, personalized online experience that improves customer satisfaction, engagement, and conversion.
 
Working closely with Marketing, IT, Sales, Analytics, and external agency partners, this individual will help execute strategic initiatives focused on website optimization/testing, personalization, customer feedback analysis and digital analytics.
 
This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).  Note that work schedules and office reporting requirements may change from time to time based on business needs.

DIGITAL EXPERIENCE OPTIMIZATION
- Drive continuous optimization of the Canon Online Store website by supporting UX enhancements, on-site search improvements, and promotional content updates that improve the customer journey
- Develop and coordinate personalization strategies and A/B or multivariate testing to optimize customer engagement, conversion, and overall site performance
- Analyze website analytics and customer behavior to identify opportunities for improving the online experience and achieving business objectives
- Monitor and evaluate Voice of Customer feedback, partnering with cross-functional teams to investigate issues and implement customer-focused improvements
- Collaborate with Marketing, IT, Analytics, Merchandising, and agency partners to prioritize, implement, and measure digital experience enhancements
ANALYTICS & MONITORING
- Support ongoing analysis of website performance using digital analytics tools
- Monitor KPIs including conversion rate, engagement, search performance, customer journeys, and user behavior
- Develop insights and recommendations that improve customer experience and business outcomes
- Partner with analytics teams to measure the impact of website enhancements and testing

REQUIRED
- Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
- Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field
- 2–5 years of experience in digital marketing, eCommerce, customer experience, or website optimization
- Experience coordinating cross-functional projects across marketing, IT, and business stakeholders
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Analytical mindset with the ability to interpret data and translate insights into recommendations
PREFERRED
- Experience with website personalization platforms or A/B testing tools (Adobe Target)
- Experience with digital analytics platforms such as Google Analytics & Content Square
- Experience working with eCommerce platforms and content management systems
- Knowledge of SEO and on-site search optimization
- Understanding of customer journey mapping and UX best practices
- Experience managing agency relationships and external vendors
SUCCESS MEASURES

Success in this role will be measured by:
- Increased customer engagement and website conversion
- Continuous improvement of customer satisfaction metrics
- Effective execution of website optimization and personalization initiatives
- Delivery of actionable customer insights through Voice of Customer analysis
- Successful coordination of cross-functional digital experience projects
CORE COMPETENCIES
- Customer-first mindset
- Digital marketing and eCommerce knowledge
- Strong analytical thinking
- Project coordination
- Cross-functional collaboration
- Problem solving
- Initiative and adaptability
- Attention to detail
- Continuous improvement mindset
 
We are providing the anticipated salary range for this role: $66,300 - $81,550 annually

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

Who We Are

Where Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

-Employee referral bonus
-Employee discounts
-“Dress for Your Day” attire program (casual is welcome, based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you can’t get anywhere else

†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon.

#CUSA

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

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